Seeing Coaching Differently
PRIME MODEL
What if coaching could be simpler?
Over the years, while training, mentoring, supervising, and assessing coaches, I noticed a recurring challenge.
Many coaches struggle to grasp the concepts behind the ICF Core Competencies. Instead, they learn them as a collection of skills, rules, and requirements to remember and demonstrate.
The result is often the opposite of what coaching is meant to be.
Rather than being fully present to their clients, coaches become preoccupied with the competencies themselves—wondering what to do next, what skill to demonstrate, or whether they are "doing it right."
I believe there is an easier way.
What if the entire ICF Core Competency framework could be captured in a single visual?
The PRIME MODEL was created in 2020 to simplify the understanding and demonstration of coaching skills based on the ICF Core Competencies.
Its purpose is not to replace the competencies, but to make them easier to understand, remember, and apply.
By bringing the entire coaching framework into a single visual, the PRIME MODEL helps coaches see the bigger picture behind the competencies and approach coaching with greater clarity, confidence, and ease.
What many coaches discover is that when the framework becomes simpler, it also becomes easier to stay present. And when presence improves, coaching improves.
Many coaches struggle to grasp the concepts behind the ICF Core Competencies. Instead, they learn them as a collection of skills, rules, and requirements to remember and demonstrate.
The result is often the opposite of what coaching is meant to be.
Rather than being fully present to their clients, coaches become preoccupied with the competencies themselves—wondering what to do next, what skill to demonstrate, or whether they are "doing it right."
I believe there is an easier way.
What if the entire ICF Core Competency framework could be captured in a single visual?
The PRIME MODEL was created in 2020 to simplify the understanding and demonstration of coaching skills based on the ICF Core Competencies.
Its purpose is not to replace the competencies, but to make them easier to understand, remember, and apply.
By bringing the entire coaching framework into a single visual, the PRIME MODEL helps coaches see the bigger picture behind the competencies and approach coaching with greater clarity, confidence, and ease.
What many coaches discover is that when the framework becomes simpler, it also becomes easier to stay present. And when presence improves, coaching improves.
PRIMEplus MODEL
As coaches become comfortable with the foundations of the PRIME MODEL, they are ready to expand their range of skills.
The PRIMEplus MODEL builds on the original framework by incorporating additional capabilities commonly expected at the PCC and MCC levels.
While the PRIME MODEL focuses on the essential foundations of coaching, the PRIMEplus MODEL helps coaches develop the additional depth, nuance, and flexibility associated with more advanced coaching practice.
The PRIMEplus MODEL builds on the original framework by incorporating additional capabilities commonly expected at the PCC and MCC levels.
While the PRIME MODEL focuses on the essential foundations of coaching, the PRIMEplus MODEL helps coaches develop the additional depth, nuance, and flexibility associated with more advanced coaching practice.
Where Can I Learn These Models?
• PRIME Coaching Academy | Level 1
Learn and apply the PRIME MODEL as part of the foundational coach training experience.
• PRIME Coaching Academy | Level 2
Deepen your understanding with the PRIMEplus MODEL and additional coaching distinctions associated with more advanced coaching practice
Learn and apply the PRIME MODEL as part of the foundational coach training experience.
• PRIME Coaching Academy | Level 2
Deepen your understanding with the PRIMEplus MODEL and additional coaching distinctions associated with more advanced coaching practice
COMING SOON
I am currently developing a standalone PRIME MODEL course for coaches who want to explore the framework outside of a full coach training program.
For Leader
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